User Guide
How to Use These Calculators
A plain-language guide to every input, every output, and every helpful tip across all calculator tabs.
🏠 Tab 1
HE Coach (CHEC) Calculator
Why use this tab
If you're thinking about becoming a Certified H.O.U.S.E. Equation Coach, this tab shows you exactly how much you can earn — before you commit. It models your income across all four revenue streams based on numbers you control.
Inputs — Referral Volume
Workshop Attendees Referred
Default: 200
How many people you bring to the HE Workshop each year. 200 is a solid realistic goal for an active coach.
# of Active Coaches
Default: 1
Brokers or team leaders: increase this to model your whole network. Leave at 1 if modeling your own income only.
Inputs — Conversion Rates
Master Class Conversion
Default: 40%
% of attendees who buy the $147 Master Class. At 40%, that's 4 out of every 10 people you refer. It's priced to be an easy yes.
Coaching Program Conversion
Default: 40%
% who sign up for the full coaching program at $97/month. Your most important conversion — it pays you every month they stay enrolled.
Lendavo Conversion
Default: 20% of coaching members
% of your coaching students who also enroll in Lendavo. Calculated from coaching students — not all attendees. Your comp is 25% of the profit margin ($2,997 − $995 cost = $2,002), not the full price.
Home Purchase Rate
Default: 10%
% of attendees who eventually buy a home through you. At 10%, that's 20 closings from 200 attendees — where your biggest single payouts come from.
Avg Home Purchase Price
Default: $225,000
Typical home price in your market. Set it to match local conditions — it directly drives your commission income.
Key Outputs
Your total annual earnings across all four streams combined.
Your most stable stream. Pays 25% every month per enrolled student — compounds as your student base grows.
75% of the 3% commission. About $5,063 per closing on a $225K home. Biggest payouts but timing varies.
Monthly Coaching Residual
What you earn each month from currently enrolled students — your income floor regardless of new sales.
At default settings (200 attendees, 40% conversions, 10% home sales), a CHEC Coach can expect approximately $119,726 annually and ~$776/month in recurring coaching income.
Not licensed for certain streams? Use the toggle switch next to each input to turn off a revenue stream. The calculator removes it from your total automatically.
The coaching program is your most predictable income. A home sale is a big payday but unpredictable. Build your coaching base first — it gives you a reliable monthly floor.
🤝 Tab 2
RPM Coach Calculator
Why use this tab
See what you can earn as a Certified RPM Coaching Partner (CRCP) or Certified RPM Coach (CRC). Two different certifications, two different payout rates. Use this to decide which path fits you — and to show prospects what's possible in the RPM program.
Role Toggle — CRCP vs CRC
| Role | What You Do | Rate | Bonus |
|---|
| CRCP 25% | Entry cert. You refer people to the RPM program. | 25% on all product sales | — |
| CRC 30% | Advanced cert. You enroll, coach, and recruit CRCPs. | 30% on your pipeline | +15% override on CRCP network revenue |
Key Inputs
Coaching Program Conversion
$97/mo
% who subscribe to the monthly Coaching Program. Small per subscriber but recurring — it compounds month after month.
% who enroll in the full Core Program. Higher price, lower conversion — but much bigger payout per student.
Premium Program Rate
$25,000
Your highest-ticket product. At just 5% conversion, 200 attendees = 10 enrollments = $375,000 in revenue. Even one or two Premium conversions can change your income significantly.
Lendavo Rate
$2,997 retail / $995 cost
Your comp is on the profit margin, not full retail price. Profit = $2,997 − $995 = $2,002. Your % applies to that.
# of CRCPs in Network (CRC only)
Default: 3
As a CRC, you earn a 15% override on everything your CRCP network generates — separate from and in addition to your own 30% direct comp.
As a CRC, once your CRCP network is active, override income can easily equal or exceed your direct earnings. 3 CRCPs at average results adds $100,000+ in override income.
The Premium Program is your highest-leverage product. Moving from 5% to 10% Premium conversion can nearly double your total RPM income. Focus on identifying serious real estate investors in your audience.
💰 Tab 3
My Total Potential
Why use this tab
See the full picture if you become certified on both sides — HE and RPM. It combines your numbers from both tabs automatically so you can see your total earning potential in one place.
How It Works
This tab reads directly from your HE Coach and RPM Coach tabs. To change what you see here, go back to those tabs and adjust inputs there. This tab updates automatically.
Combined annual earnings from both programs — HE Coach plus RPM Coach added together.
Combined monthly recurring income from coaching students in both programs. This is your income floor — what you earn whether or not you make any new sales that month.
Dual certification is not about doing twice the work. The same student who goes through HE to buy a home can later join RPM to invest. You serve them across their full wealth journey.
Start with one certification. Build your pipeline. Add the second when you're ready. Use this tab to decide when that second cert makes financial sense.
🏛️ Partner
Strategic Partner Revenue Calculator
Why use this calculator
If you're a broker or nonprofit organization considering a WCI Strategic Partnership, this calculator shows exactly how much your organization earns — based on the coaches you certify — before you commit to anything.
Scenario Toggle
| Scenario | What It Models |
|---|
| 🏠 HE Only | Coaches deliver only the HE homebuyer program. You earn 20% of HE company revenue. |
| 🤝 RPM Only | Coaches deliver only the RPM investor program. You earn 20% of RPM company revenue. |
| ⭐ Dual Certified | Coaches certified on both sides. You earn 20% from both revenue channels — the most powerful scenario. |
Revenue Waterfall
Shows exactly how money flows for each coach in your network:
Total Revenue GeneratedAll product sales gross — before anyone gets paid.
Coach CompensationPaid directly to coaches. Never touches your hands — goes straight to them.
Company RevenueWhat HomeNOW keeps after paying coaches. Your 20% comes from here.
Your 20%Your cut — paid from company revenue, never from your coaches' earnings.
Company NetWhat HomeNOW keeps after paying you. Funds operations and growth.
Your 20% comes from HomeNOW's share — never from your coaches' earnings. Coaches keep 100% of their comp. This is a key point when presenting the partnership to your agents.
At 5 dual-certified coaches with default inputs, a Strategic Partner earns approximately $686,350/year — $148K from HE and $538K from RPM.
Your #1 lever is coach count. Every coach you add multiplies your income. Use the Scaling Table to set a coaching recruitment goal for year one.
🐸 RE Wealth
RE Wealth — Leap Frog Payout
Why use this calculator
Shows exactly what each person earns in a collaborative real estate deal based on their role. Whether you're putting in the money, finding the deal, or running the project — you see your real numbers. It's also a powerful tool to show RPM Partners what's waiting for them on the other side of the program.
Three Roles in Every Deal
| Role | What They Do | Cash Flow | Equity |
|---|
| RPM Landlord Partner 50% | Provides the investment capital. | 50% | 50% of investment |
| RPM Disposition Partner 10–20% | Sources and finds the deal. | 10–20% | 10–20% of investment |
| Real Estate Collaborator 50% | Manages and executes the project. | 50% | 50% of investment |
Disposition Partner Tier — Set by the Real Estate Collaborator
| Deals | Tier | What It Means |
|---|
| 0 – 2 | 10% | Learning the process. Focus on finding motivated sellers and solid leads. |
| 3 – 5 | 15% | Proven track record. Your consistency earns more. |
| 6+ | 20% | Reliable deal source. Experience commands the highest payout. |
Phase I Key Inputs (Single Family Homes)
What you pay for each home — the actual buy price, not market value.
Avg After Repair Value (ARV)
What the home is worth after improvements. Must be higher than purchase price. The gap between these two numbers is where equity comes from.
RPM Partner Investment / Unit
Cash the Landlord Partner puts in — typically down payment, rehab, and closing costs. The default of $40K reflects the base Phase I model.
Total Equity Day One
ARV − Purchase Price − Investment
The instant equity created at closing. Example: $250K ARV − $150K purchase − $40K investment = $60K equity Day One. This is not cash yet — it becomes real when you sell or refinance.
Phase II — Small Apartments (20–40 Doors)
RPM Partner Investment / Property
Default: $240,000
The default $240K represents equity from 4 Phase I single family homes rolled into the apartment deal via a 1031 exchange. That's the Leap Frog in action.
Avg Net Cash Flow / Property
Default: $4,000/mo
Monthly profit from the whole apartment complex. At $4,000/mo, the Landlord Partner and Real Estate Collaborator each earn $2,000/mo — 13x more than a single family home.
Equity Day One is not cash in your pocket. It reflects the value gap between what you paid and what it's worth. It becomes real when you sell or refinance.
Use this calculator when talking to RPM Partners still in the HE program. Show them what's waiting on the other side — not as a sales pitch, but as a real plan with real numbers.
At default settings, the Leap Frog Method builds $697,930 in total equity by Phase II for the Landlord Partner. The Real Estate Collaborator builds $120,000 without investing any personal capital.
All figures are projections for planning purposes only — not income guarantees.
© HomeNOW Institute · H.O.U.S.E. Equation Wealth Creation Initiative